About us

Located in Seoul, South Korea, ASTUTR is a seasoned consulting firm established in 2014. We specialize in market entry services, supporting hospitals, businesses, and expatriates located in Korea and abroad. Additionally, for foreign visionaries and talent seeking to expand operations or launch startups in Korea, we provide comprehensive assistance, business strategies, and setup guidance. Our expertise offers a clear roadmap, ensuring smooth transitions for those aiming to thrive in Korea and beyond.

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15+

Client Companies

30+

Global Projects

20+

Partners

18+

Years of experience

Our mission

Our mission at ASTUTR is to bridge business worlds, empowering Korean and international companies to thrive across borders through expert market entry strategies and tailored management consulting services.

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The story behind our firm

2023

Provided counseling for market discovery programs, including the German Accelerator and the Korean Ministry of Justice's OASIS, through South Bridge Ventures.

2022

Secured contract to manage global creator marketing programs for Pivo, a lineup by 3i Inc of advanced mobile AI powered camera apps and devices.

2021

Secured contract to manage Monday.com's launch campaign across Seoul City Metro transit.

2020

Secured project for managing the Korea Trade Association's shopping portal, Kmall24.com.

2018

Signed an exclusive contract for managing international patients and outsourcing with large scale major plastic surgery hospital.

2015

Launched My Seoul Secret, Korea's first English medical beauty tourism platform.

2014

ASTUTR was established with seed investment from the Ministry of Startups, and received funding and support from the South Korean government's Korea Techno Venture Foundation.